John G Smith’s Corporate Survival Guide
A primer for accountancy students and management trainees
The content of this book is drawn from experience. It starts by giving tips to the young executive on how to survive and flourish in the corporate world. To those aspiring students of business and finance it then explains in plain English how to read and interpret a balance sheet and a profit & loss account before stressing the importance of the cash-flow statement.
As a part-serious, part-humorous interlude it decodes much of the terminology that infests the business and financial world.
The book includes a history of the UK stock market and sets out the fundamentals of investing, the structure of the market, share value terminology, how to choose an investment strategy and some consequences of such a choice. This section is intended for those interested in private investment and is a taster for those elite few who will enter the lucrative world of investment banking.
The author was for many years a management consultant and he gives some guidance for those considering this as a career, including a short case study.
Finally, for the small to medium size businessman comes some fatherly advice on dealing with debtors and creditors and on understanding this lifestyle choice.
Paperback: 116 pages
ISBN-13: 979-8402757967
Dimensions: 12.85 x 0.69 x 19.84 cm
